Social Animals
Neither of my kids run an internet business. They don’t run websites. They aren’t interested in SEO (search engine optimization).
And yet when I google their names (just first name and last name), my daughter ranks #1 and my son is listed on the first page.
I suspect he’d rank higher if it weren’t for the fact that Jeff Winter is a relatively common name. There’s also a famous “voice over” person named Jeff Winter and a famous Premiere League Soccer Referee by the same name.
And yet, BOTH are on page 1.
Without even trying.
They did it just by using their Facebook accounts. If that doesn’t tell you that social media is a powerful way to be discovered by the search engines, then you’re living in the 1990s.
Don’t abandon tweaking your keywords, managing your link juice BUT start building and participating in online communities now before you’re lost in the crowd. Social media allows your brand message to spread virally and the search engine rankings will take care of themselves.
The next generation simply takes it for granted.
Perhaps we should too.
Like this:
Be the first to like this post.
October 31, 2009 -
Posted by David Winter |
SEO, Web 2.0 | permission marketing
That’s a very good point, but there is also a counter view of that in terms of how the next generation takes social media for granted.
When I started using Facebook in college, I didn’t think too much of it. I didn’t consider how it could affect my life in the future. I try to be an open person but as I got more into my professional life I was finding that I didn’t want my social media with my friends crossing paths with my professional life and at some point it did and I had to start censoring myself a bit more or start up another account(which I plan on doing).