A Tale of Two Companies

I recently read an article that indicated Microsoft was desperate to migrate their customer off Internet Explorer 6. Their latest version is I.E. 9. So many of their customers are three versions behind. What does that say about the appeal of Microsoft’s new products? About the ease of upgrading? About customers’ skepticism that the latest product will offer more value or better functionality?

Meanwhile at Apple, customers are lining up to sell off their “old” iPads to purchase an iPad 2, to be on the latest and greatest technology.

Is your company a Microsoft or an Apple?

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