Hooked on Video

I have railed for some time now, that marketing and training MUST make the transition to video. No one I know takes the time to read brochures, marketing materials, policies or procedures. We barely have time to read our emails.

But we always find time to watch a video. We’re a nation of watchers.

Latest example…. Steve Jobs (okay it was some server) sent me an email today announcing Mac’s new OS X (Leopard).

I don’t own a Mac. I don’t intend on buying a Mac in the near future. But I watched anyway. I had to. I admit that I’m hooked on Mac marketing.

But then I got thinking. Even though I don’t own a Mac, why doesn’t my PC do these things?

Even though Apple wasn’t selling me anything (today) they started planting seeds of doubt about the product I’m currently using. They got their message across.

And after all, wasn’t that the point?

Maybe the Apple was Just Bruised

After reading Steve Jobs’ open letter addressing the legions of upset iPhone customers, he may have turned a bad situation into a positive one.

After reading Digg comments to his open letter, he seems to have placated most of the mob.

On Safari

About 10 minutes ago, I downloaded Safari for Windows (beta).  Steve Jobs just announced its availablity, speaking at WWDC a couple of hours ago.

Jobs touted the speed of the browser (allegedly about 4x faster than Internet Explorer).

In my very brief experience, I can report that it seems to be the case.  Safari seems easy, intuitive – all the things one might expect from Apple.

I’m going to give it a test over the next few days and report back.  At the moment, it seems to be delivering on its promise.